Square Yards outshines in the proptech sector

Proptech startup Square Yards' recent endeavor is to get 15% share in the primary residential sales market in India

Property buying in India is so complicated, challenging and broken that it isn’t even a process here. Despite it being the biggest investment in an individual’s life, it is driven by perception and societal factors, with minimal science behind it. Real estate buyers in India have traditionally faced challenges of information asymmetry, service vacuum, and lack of organised distribution.

Having themselves suffered due to lack of organised players and processes, Square Yards’ founders Tanuj Shori and Kanika Gupta Shori decided to lay the foundation for Square Yards in 2013. While starting with three employees in Hong Kong, they had no clue about how big this was; however, soon they realized the enormity of the opportunity.

Today, Square Yards has emerged as one of the largest proptech players in the country. With 2,400 people, presence in 30-plus cities and 10 countries, a unique integrated model, largest lead generation capability in the primary under-construction market, 1 million-plus unique visitors a month; the company is now touching $30 million annualized revenues and $750 million transactional value with around 12,000 transactions.

“The Square Yards platform was built to cover the full real-estate journey from search, discovery to research, transactions to post-sales service—fully integrating buyers to an extensive network of agents,” says its co-founder and CEO Tanuj Shori.

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