Catalano, the Founder and former Chief Executive of Domain – majority owned by Nine, publisher of The Australian Financial Review – tested Acquire when selling a St Kilda West home he owned last year.
The platform puts ads for properties in front of people who are not actively seeking a home, but identified as likely buyers based on their online behavior.
Catalano's three-bedroom house – an investment property – at 3 Park Street sold at auction last June after drawing a number of inquiries.
"That was an initial test case. It was very successful," he told the Financial Review. "We had eight from realestate.com.au, two from Domain and 15 from Acquire."
The experience showed the value of Acquire in sourcing potential buyers, who can be targeted with ads for a specific property – if their search history and other behavior flags them as a possible buyer – on news websites, social media platforms such as LinkedIn, Facebook, Instagram or others such as eBay, Catalano said.
Read more here
The latest news to come out of Costar's expected acquisition of UK agent-owned portal OnTheMarket has raised a couple of...
Read More
The BetterHome Group has increased its shareholding in the South African real estate portal Private Property. According to a report...
Read More
The Finnish online classifieds operator Alma Media has announced its provisional results for Q3 of the 2023 financial year. Relevant...
Read More
What does Netflix-style realtor branding look like? Real Estate Works (REW), a property portal operating in the west of Canada,...
Read More
