Real estate startup Beike readies for WeChat integration

The new feature will place Beike in a seat where it can reach billions of consumers

Beike, a Chinese real estate and financing startup, has begun its integration process in WeChat, a multi-purpose messaging and social media system based out of the same country.

Housing platform Beike will soon be accessible in WeChat Wallet—a highly-coveted section in China’s ubiquitous app— and WeChat users will also have direct access to Beike via the WeChat search function.

This will give Beike visibility among the nearly 1.1 billion monthly WeChat users, including the 900 million WeChat Pay users with access to the Wallet portal.

Beike lets users explore rental and sales properties in China and abroad, peruse housing market information, and browse related services like home decoration.

Last October, Beike revealed that traffic to its platform was up 500% since April, while the number of real estate agents registered on the platform had risen by 800%.

As of December 2018, Beike had launched in nearly 100 Chinese cities, counting more than 120 real estate brands, 18,000 brick-and-mortar brokerages, and 170,000 brokers on its platform.

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