New 'green' tourism booking platform launches

Bee + Hive is a non-profit organization that connects hotels and partners with the same ideals when it comes to "green" tourism experiences. Recently, the organization has launched a booking platform with a search engine that focuses on what they call a "sustainable experience".

The service will give travelers the ability to plan a vacation based on sustainable experiences, and the chance to support global sustainable tourism. Booking revenues generated by users of the site will be reinvested in furthering the organization’s mission. 

“People are interested in traveling responsibly, but the process of identifying and selecting genuine sustainable options is complicated,” Bee + Hive Founder Bruno Correa said in a statement. “In addition, there is growing interest in making travel choices based on experiences that are unique and transformative. Our booking engine will help do both.”

Travelers who visit the website will be given the option to search for sustainable experiences to start planning their trip. For example, a traveler who wants to swim with sharks will search for the experience and be offered location and hotel options accordingly. The site confirms availability on the selected dates before inviting the user to reserve.

According to a recent study conducted by the World Tourism Organization, on average, for every 100 dollars spent by a tourist on a holiday in a developing country, only 5 dollars remain in the host community. 

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