Domain's New Tool, Early Access, Launches

To get a leg-up on the competition, sometimes it’s as simple as getting a listing out there faster than the market can keep up. 

Domain has launched Early Access, a new product that helps agents build interest and demand for their vendor’s property before the main marketing campaign begins. 

Domain Group Director Commercial, Tony Blamey, said Domain has been listening to the needs of agents and has created Early Access to answer those needs. 

“Early Access brings forward demand for a property to the very day the vendor commits to their selling agent to put more momentum behind the property from the very first step of the selling journey.”

Testimonies on Early Access are starting to trickle in, showing that the tool has already been helpful in building vendor confidence.

Joe Ledda, Director at Hockingstuart, said:

“It really helps us open discussions with vendors around demand, as it allows all of us to see what the appetite is like before we actually go and market it. This really helps to alleviate vendor concerns around low buyer demand, which have been particularly strong during COVID-19.”

Ledda explained that there is a good amount of properties signed up but not ready to be marketed because of the pandemic. The Early Access tool has come at a perfect time to begin raking in interest for these types of listings in preparation for safe marketing campaigns.

Domain isn’t the only platform churning out new tech like this. In the UK, OnTheMarket has reported it shows listings 24 hours or more before they pop up on competitor sites Rightmove and Zoopla. Both Domain and OnTheMarket now have alerts available for those looking to get a leg-up when it comes to market listing speeds.