Realestate.com.au launches campaign to further support AFL partnership

May 1, 2019
Share this Post: 

Australian real estate giant, realestate.com.au has launched a sponsorship campaign to further support its partnership with AFL.

The Other Saturday Game was produced by sports and entertainment agency Octagon and highlights the role that sport and property plays as two of Australia’s great obsessions.

The campaign features former Sydney Swans and Melbourne Demons coach Paul Roos, AFLW star and Channel Seven commentator Daisy Pierce and West Coast Eagles play maker Nic Naitanui.

The campaign covers all stages of the property journey including buying, selling and renting, and will be released across the 2019 Toyota AFL Premiership Season.

Elisa Silbert, REA Group General Manager Brand, Marketing and Communications, commented on the similarities between house hunting and football as cultural pastimes.

“Property really is the other Saturday game for many Australians. Together with sport, it makes up a huge part of our conversations, our weekends, our time and our dreams.

Read more here

Join us in Miami Beach, June 5-7 for the Global Online Marketplaces Summit.

Mia2019 April 19 Banner

May 1, 2019

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Shutterstock 2200544553
Financial Services Specialist BetterHome Group Increases Shareholding in South African Portal Private Property

The BetterHome Group has increased its shareholding in the South African real estate portal Private Property. According to a report...

Read More
Alma Media House Symmetry
Alma Media's Finnish Real Estate Portals Endure Tough Q3

The Finnish online classifieds operator Alma Media has announced its provisional results for Q3 of the 2023 financial year. Relevant...

Read More
Rew On Stage Ppw 23
Real Estate Works is Bringing Netflix-Style Content Production to The Canadian Market—and it's Profitable

What does Netflix-style realtor branding look like? Real Estate Works (REW), a property portal operating in the west of Canada,...

Read More
Shutterstock 557396146
Aussie Commercial Portal Sidespace Seeks A$2.5 Million Investment to Challenge Market Norms

The Australian commercial real estate marketplace operator Sidespace is currently seeking a capital infusion of A$2.5 million to fuel its...

Read More

Editor's Pick