LemonKey begins international expansion with Portugal

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

One of the clients of the franchise consultancy, mundoFranquicia, has chosen Lisbon to start its way abroad with the impulse of the market launch of its more than desirable exclusive package of products and services.

The national proptech firm will enter the Portuguese real estate market next September, thus initiating its international expansion, scheduled for 2019, as different means advanced at the beginning of the year.

The digital and face-to-face real estate company led by Arturo Ballester and Ángel Manuel Gómez plans to replicate the business model that began in Spain in 2017. Less than two years later, the organization is present in the main Spanish capitals, representing more than 250,000 real estate assets.

According to their leaders, they have chosen the neighboring country given its enormous potential and attractive growth. For this expansion, LemonKey has been strengthened financially with its last round in which a small, but select group of investors participated.

The company will initially set up offices in Lisbon and Oporto, after which it will deploy its franchise system, which has so many good results in our country. From their expansion department ensure great progress during the coming months.

Its business model, based on a combined system, online and offline, supports all processes of the real estate business, and at the same time guides customers through the sales process, charging fees solely for success, instead of charge fixed charges. These fees are quantified by 1%, a figure considerably lower than the Spanish market figures that range between 3 and 5%. In addition, it is set up as a 360º real estate company, since it deals not only with sales, but also with rents, maintenance, insurance ... as well as with other services such as decoration, legal services, investment, legal and real estate technical consultancy and a long etcetera.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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