Hemnet Named Most Popular Portal in the World

Big news for a Swedish portal as it has been ranked the most popular property portal in the world by AIM. 

Hemnet had 22 million visits in September, according to data from Similarweb. The portal leads the list followed by Dutch portal Funda and then Realestate.com.au. 

The ranking excludes app traffic, though Hemnet’s total traffic in August was 71.4 million visits. In fact, Hemnet broke its traffic record an impressive three times during this year, made even more impressive due to the obstacles the real estate industry has had to overcome because of Covid. 

Cecilia Beck-Friis CEO of Hemnet said:

“We are of course very proud that Hemnet is the most popular property portal in the world. 2020 has been a year filled with challenges and uncertainty due to Covid-19, but it is evident that our homes have never played a more important role in our lives than now. We have focused on continuously developing our products and services, with an ambition of being a world-class portal and it is wonderful to see the positive results.”