Zillow Ends Agreement with Realogy to Rely More on MLS

Zillow has been on the up and up even with the added obstacles of a global pandemic. 

Recently, the property portal giant has said that it will no longer be accepting a direct listing feed from Realogy, as it is focusing more on agencies that can offer 200 or more, relying on its MLS syndicate, moving forward. 

Previously, Realogy Franchise Groups of around 5,900 brokerage offices were able to instantly send their listings to Zillow. Now, Zillow will continue to rake in those listings but through multiple listing services (MLS), something the company has been heavily leaning towards in recent years. The allure? Efficiency. Using an MLS means faster data uploads. 

Zillow receives its data in a number of ways, including through free direct feeds from brokerages, and through a direct feed from MLS. 

The difference between Realogy and the other brokerages that Zillow continues to accept listing feeds from is that Realogy’s franchise list is huge. Zillow typically doesn’t accept feeds from large franchise networks, as many of these franchises are unable to meet the 200-listing minimum requirement.

When the agreement between Zillow and Realogy ended is unknown. Still, Zillow has undergone a number of changes in recent months and the pandemic has only pushed the company to pump out these changes faster.