Brazilian proptech giant acquires data research startup, Spry

Proptech firm servicing Brazil, Loft, is focusing more on data, following the full acquisition of market research company, Spry, for an undisclosed amount.

With its new purchase, Loft wants to gather and further analyze more data about potential customers. Meanwhile, all of Spry’s staff will move on to work for the proptech from São Paulo.

Fernando Salaroli, Spry’s Founder, has also been incorporated into the unicorn’s operations under a leadership role.

Customer outreach startup

Spry employs field agents to gather information from customers throughout many parts of Brazil. The info they gather is loaded onto Spry’s platform, which in turn, audits the information. Businesses interested in getting to better know their potential customers used Spry’s services.

This research startup had previously worked with Rappi, P&G, and Ambev.

Now, however, all its attention is for Loft.

Loft and Spry, a relationship in the making

What convinced the unicorn’s leadership to move forward and complete the acquisition which had initiated since last year?

Four words, three concepts: history, culture, and need.

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