Zoopla claims agents can acquire more leads with these new email guides

Zoopla has announced its new guide program has gathered successful ratings an is proof that the portal's investment in new products has been wholly worth it for agents and consumers, alike.

'Zooploma' is an advice guide for first-time buyers; some 176,000 have signed up since the initiative launched on Boxing Day. 

The Zooploma is a series of 30 emails over 10 weeks with subjects such as 21 steps to buying a home; How to save for a deposit; Leasehold and freehold explained; Things to do before applying for a mortgage; and 2020 hotspots for first-time buyers

The portal says it plans to follow the success of the first-time buyer Zooploma with other guides for prospective home buyers and tenants; the second Zooploma, set to launch in the coming weeks, will focus on the rental market. 

Zooploma guides also give well-known brands the opportunity to advertise relevant products for each specific audience, such as mortgage calculators or listings for new build homes

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