Zoopla Reports the Success of iamsold Partnership

Iamsold is playing the field by offering real estate platforms an opportunity to provide a better way for their agencies to make cash: Modern Method of Auction (MMoA).

Zoopla has announced that via its partnership with iamsold, the British real estate heavy-hitter has already brought £80,000 in agent fees through MMoA sales, and it’s seeing a record of £12 million in auction stock via iamsold. 

Awais Ahmad, CEO at AP Morgan, commented on the success of MMoA sales through Zoopla:  

“Vendors’ needs have changed since the first lockdown and the market is even more competitive when it comes to winning listings, so offering the MMoA helps us to stand out. Before partnering up we were already familiar with iamsold as market leaders in the provision of the MMoA. Their solution allows us to effectively run our own auction department, giving us all of the benefits without having to pay for the infrastructure, resourcing costs, and set-up. The team has been very helpful in getting us up and running, and we’ve already sold 100% of our MMoA listings.”

As an added bonus, Zoopla is offering an incentive for agents to utilize MMoA with a 10% discount on portal fees, saving even more money as a reward for such a successful partnership. 

Chris Goodfellow, Managing Director at Goodfellows (Estate Agents) Ltd, added: 

“As an innovative and forward-thinking young agency, we were keen to form an alliance with a similar-minded auction provider. After something of a false start elsewhere, we were introduced to iamsold and have never looked back. 

“We have been particularly impressed by their systems, professionalism, and efficiency that has helped us achieve the results that we, and our clients, strive for. Our Auction Specialist, Ray, is a star and is a tremendous representative of Goodfellows and iamsold. We look forward to a long and mutually beneficial and profitable partnership.”

Jamie Cooke, Managing Director at iamsold, said: 

“The project teams at Zoopla and iamsold have formed strong relationships, as we work towards our shared goal of driving consumer awareness around the benefits of the Modern Method of Auction. We’re already seeing success for our mutual clients and only anticipate this to grow further, as we implement our future strategy. A core component of the partnership is focused around our industry-first Best Practice Guide, helping to ensure consumers have a positive and consistent experience of the MMoA and there’s transparency throughout the process.” 

Zoopla’s CCO, Andy Marshall, commented on the uniqueness of this partnership, saying that it is an industry first. But Zoopla isn’t the only company in iamsold’s basket. Earlier this month, Rightmove followed in Zoopla’s footsteps, entering a similar partnership with the auction giant and seeing the same kind of raving reviews. 

Andy Marshall, Chief Commercial Officer at Zoopla, concluded:

“The benefits of selling at auction for agents are clear.

“Faster sales, higher completion rates, leading to an increased rate of return. It’s also a great way to offer choice to consumers, empowering them to select a sales method best suited to their circumstances, whether auction or Private Treaty. Modern Method of Auction sales have recorded an uptick over the past seven months, proving to be a very valuable resource for agents and homemovers alike.”