Brokerages can be tech-enabled and offer excellent customer service: Here's how

Here's how platforms can offer the right support and experience to help their agents generate more leads and happier clients

Real estate continues to see new models try to disrupt the industry’s more traditional framework. From “technology-first” brokerages to the iBuyer movement, movers and shakers dominate the news feeds. But, nearly halfway through the year, a glaring message is rising above all others: to prevail, you must win the consumer and technology races.

Now, the majority of real estate professionals will be quick to point out that real estate has always been about providing white glove service to customers, and technology “disruptors” are old news. Here’s the other argument: it’s evident that a change in strategy happens when there is room to do so. What worked in the past no longer applies in this new age of savvy, technology-forward customers.

The consumer race doesn’t stop once the transaction closes

We preach that today’s customer journey should be cyclical and personal — meaning you create authentic touch points along the way to grow lifelong clients.

Let’s not forget that at a recent Inman Connect in San Francisco, a consumer panel pointed out that 83% of agents become irrelevant after keys have been exchanged. This is a major dilemma that can no longer be ignored. Big players are touting their in-house technology to bridge this gap (and in doing so are catching the attention of agents), while independent brokerages are being left in the dust wondering what to do. The need for these brokerages to embrace the usage of a real estate platform, like Propertybase, has never been more prevalent.

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