Booking Holdings competes against Expedia in the U.S. hotel market

Within the competition between Booking.com and Expedia, who is outpacing the former in terms of market share, plenty of problems seem to come down to European-based sites confronting the build of the American hotel marketplace. 

After all, Amsterdam-headquartered Booking.com became the largest global accommodations site because it could offer consumer demand and services largely to independent hotels, particularly in Europe.

But the United States is another story — a hotel chain story.

Booking Holdings CEO Glenn Fogel addressed some of these challenges about facing off against Expedia and making gains in the United States earlier this month at a Nasdaq investor conference in London.

Fogel mentioned that the United States probably has the largest percentage of chain hotels, making the market dynamic different for Booking.com than what it confronts elsewhere.

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