Charlotte startup Padlist gets support from Kathy Ireland

Ex-super model, now entrepreneur and media expert, is teaming up with Padlist to support connecting renters with landlords using machine learning.

Kathy Ireland, the former super model turned entrepreneur and media mogul, is providing real star power for Padlist, a Charlotte startup focusing on matching renters and landlords through use of artificial intelligence, drones and other local information.

Ireland, whose empire stretches across “fashion, fine jewelry, intimate apparel, skincare, accessories, weddings, home, office” and with a net worth estimated at several hundred million dollars, will serve as “Chief Editor and Ambassador” for Padlist. She also is a member of the startup’s advisory board.

Padlist launched a capital raising effort, looking to raise $2 million through a mix of crowdfunding through online site SeedInvest. Padlist set minimum investments at $1,000.

Padlist CEO Blake Van Leer and Chief Operating Officer Lindsay Van Leer kicked off the fundraising for their jointly launched startup after disclosing Ireland’s role.

Ireland and her company “will provide Padlist with global brand building, real estate and home industry expertise,” Padlist says.

The Van Leers and Ireland are both friends and business associations.

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