RE/MAX buys out proptech startup First

RE/MAX agents can now utilize discounted exclusive access to the First app in 2020.

Two summers ago, real estate tech startup First was raking in the big bucks. Now, after four years of operation, the company is being acquired. 

RE/MAX Holdings, the parent company of RE/MAX, recently announced that it has acquired First. The technology company is known for creating the First app, which uses AI to identify potential sellers for real estate agents. From there, the app helps agents build a database of contacts that can be sorted based on their likelihood to sell. 

Adam Contos, RE/MAX Chief Executive Officer said:

“We have set our sights on becoming the global leader in real estate technology, and the acquisition of First is evidence of that steadfast commitment. With First, we found next-level talent combined with a game-changing service, delivering exclusive access to one of the best products for agents out there today.”

First will remain headquartered in Durham, North Carolina. Current First app users will experience no interruptions in service through their current contract, First said.

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