Sotheby's International Realty adds virtual reality to its Curate App

Expansion Marks a First for the Real Estate Industry; Brand's Curate App Now Available on Magic Leap

Sotheby's International Realty Affiliates LLC has announced that its Curate by Sotheby's International Realty^(sm) augmented reality (AR) app has expanded into spatial computing and is now available on Magic Leap, a pioneer in spatial computing. Available for Magic Leap One, Curate by Sotheby's International Realty will further enrich the home buying and selling experience for both sales associates and consumers. The Sotheby's International Realty^® brand is among the first real estate company to implement spatial computing for its listings, which merges the real world with virtual home stagings. 

"Taking Curate by Sotheby's International Realty beyond augmented reality and into the spatial computing platform demonstrates how the Sotheby's International Realty brand continues to focus on visualization tools that enable real estate professionals to expand their business and serve their clients," said John Passerini, global vice president of interactive marketing, Sotheby's International Realty Affiliates LLC. "Through the Magic Leap affiliation, Sotheby's International Realty arms independent sales associates with innovative technology that both exceeds consumer demand and sets a standard for the industry. We envision the addition of spatial computing will be implemented in various homebuying and selling scenarios, but particularly in helping agents demonstrate to developers how they can leverage technology to help prospective buyers imagine themselves in a new home."

"We're looking forward to working with the Sotheby's International Realty brand as they launch their Curate application into our diverse ecosystem of experiences,"

— Rio Caraeff, Chief Content Officer, Magic Leap

Spatial computing enables Curate by Sotheby's International Realty users to enrich their virtual staging experience. Utilizing a lightweight, wearable computer headset, users can interact with digital content in a home environment with an easy-to-use controller; enabling them to manipulate virtual stagings to best suit home design needs and interact with built-in shop-the-room furnishings, all in the context of the room they are standing in.

Curate by Sotheby's International Realty has been developed by roOomy, a leading virtual staging technology platform specializing in 3D modeling and rendering, AR, and virtual reality (VR) content creation and application development. The integration with Magic Leap is the latest launch for the Sotheby's International Realty brand in its continued work with roOomy. Virtual stagings within the app can be ordered with roOomy.

The Sotheby's International Realty network currently has more than 23,000 affiliated independent sales associates located in nearly 1,000 offices in 71 countries and territories worldwide. Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, each brokerage firm and its clients benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. 

SOURCE Sotheby's International Realty 

Join us November 13-15 for the Property Portal Watch Conference Madrid 2019.