Zillow Offers finally gets a TV ad campaign

Founded in 2006, Zillow was create to make the buying and selling of homes easier than anything else that was offered at the time. The creators began by giving users the information they would need to make better decisions. Tools like Zestimate, for-sale, and for-rent listings, were offered to consumers along with an open pathway to real estate professionals to finish up the process. 

At the time this was the most significant innovation in real estate in decades.

Since then, not much has changed in real estate. But many other every-day transactions and services in our lives have been transformed; where they all have gotten considerably easier. With the press of a button, people can hail a car or order groceries, yet the process of buying and selling a home is still a challenge.

Whether it’s securing a mortgage or timing the sale of an existing home with the purchase of a new one, real estate remains overwhelming. Many would-be buyers, sellers and renters who want a new home just don’t even bother because the moving  process is simply too daunting. They want to experience magic at the touch of a button and buy, sell and rent homes online.

Real estate is ready for another transformation.

This is why Zillow Offers was launched last year, letting homeowners request a quick, no-obligation cash offer from Zillow to buy their home. The company wants to help homeowners sell their home with certainty and predictability, so they can get into a new home they love faster, without the stress of prepping, showing and finding a buyer for their current home.

Read more here

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