Zoopla's new feature to boost competition with OnTheMarket

Zoopla claims its new feature will enhance the searching process for consumers and that this will continue its rivalry with competitor, OnTheMarket

The enhanced functionality delivers ”improved lead quality, heightened brand exposure and profiling for new build listings by housebuilders and developers,” Zoopla adds.

Beta testing apparently recorded a 43 per cent uplift in conversion rates.

The new functionality comes just weeks after OnTheMarket added new home developers to its listings for the first time.

 The new Zoopla functionality will include:

• Development listings: Enabling the grouping of development sites into a specific development listing. This will allow users to click through to each development for further detail and properties available;
• Simple search experience: Added search functionality for a development by location;
• Brand exposure: Dual branding for both house builders and developments, supported by the ability to tailor development listings “to ensure the most relevant and enticing information is communicated to homebuyers;”
• New design: Third party advertising has been removed “to create a clean, uncluttered feel that is focused on showcasing the listings;”

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