Zoopla defends claim on its 9% year-on-year increase

Online property portal, Zoopla, is standing behind its claim that the listings on its platform have gone up by 9% since last year.

Zoopla has used the figure in a recent press announcement. However, Zoopla’s website showed 566,135 sales listings and 227,011 lettings properties.That compares with more listings almost a year ago, on July 3, shown in a screengrab taken at the time.

These showed 580,860 sales and 241,390 lettings – suggesting that in the last 11 months, listings have reduced and not increased.

At Zoopla they are fans of transparency and everything they do is aimed at making the market more efficient for both property consumers and advertisers alike. Zoopla has rapidly become the UK’s leading online destination for property consumers to search for homes and do their market research and the favoured online marketing partner for UK estate agents, letting agents and property developers.

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